At NaturalMeds, we are more than just a distributor, we are your health partner. We take pride in being an education-focused company, passionate about empowering others to live healthy, vibrant lives through nutrition. We only represent brands with a genuine point of difference that add value to the natural health category and are beneficial to individuals’ wellbeing and vitality.




“We believe that a preventive and holistic health care model is the way of the future, so we want to empower natural health retailers and pharmacies with science-backed education and training tools. Our promise is to bring the best in their class quality brands and product formulas, that will, in turn, make a meaningful impact on the health journey of your clients.”
– Amal Karl, CEO
It all started in 2005, when we received amazing feedback from healthcare practitioners on the quality of supplements that FxMed (NaturalMeds sister company), was sourcing since 1999. Overwhelmed by the support, Amal Karl, Founder and CEO, set out to bring a similar offering of efficacious, research-backed supplements and education for health store retailers and pharmacies. He teamed up with Nordic Naturals in 2004, to bring their premium fish oils to New Zealanders, thus significantly raising the bar on retail supplements available in the market. This marked the beginnings of NaturalMeds, which has now grown to represent 15 leading nutraceutical brands, but remains a family-owned business comprising of a passionate and dedicated team with a shared vision.
From day one, we made a promise to our retailers – that we will scour the globe and bring them only the highest-quality, evidence-based supplements that are manufactured to strict international standards. Over this time, our industry has evolved significantly but our mission remains the same – to be a trusted educational voice for natural health retailers. Our highly qualified sales and technical team of naturopaths support retailers around the country with tailored in-person training programmes, correspondence courses and promotional materials. In addition to obtaining support from our team, you can also ensure you are buying from an authorised distributor for your favourite brands. NaturalMeds has an agreement with the international brands we carry to be the Exclusive Authorised Distributor within New Zealand, and this means that you can be 100% certain that you are buying a genuine product.


We are committed to reducing our environmental footprint and that’s why we represent brands that place importance on sustainable practices, from raw ingredient sourcing right through to manufacturing. When needed, we wrap our glass bottles in eco bubblewrap and reuse packaging materials sent by our suppliers.
Giving back to our community in whatever way we can is hugely important to us and that’s why we are a proud supporter of KidsCan charity. Like us, KidsCan believe that education is a child’s ticket out of poverty. In order to break the cycle of child poverty, they provide essentials to Kiwi kids affected by poverty so they can have the opportunity of a better future.
We are delighted to share that the FxMed Group were winners in the Best Large Business category at the Indian NewsLink Annual Awards. These awards recognise excellence amongst businesses and professionals in the South Asian community.
We are so humbled to receive this award and want to say a huge thank you for supporting our business – together, we can make a true difference to people’s lives!
