What Does ‘Boat To Bottle’ Actually Mean?

As part of Nordic Naturals commitment to delivering the world’s safest, most effective omega oils, they control every step of the production process—from catch, to manufacturing, to bottling, to shipping. For each and every bottle, Nordic Naturals go beyond industry standards to deliver one of the purest, safest omega-3 fish oils on the planet. From their origins in Arctic Norway to the U.S. headquarters in central California, Nordic Naturals model of vertically integrated, premium fish oil has pioneered a new path to better health.

So what does it means to be ‘vertically integrated’?

Vertical integration describes a company’s control over several or all of the production and/or distribution steps involved in the creation of its product or service. By Nordic Naturals operating under this method, it ensures that there is a high standard of quality from the raw materials, to the manufacturing stage and the end results of a premium and sustainable omega 3 products.

Regulated Fishing

Nordic Naturals starts with the best raw material available. Our meticulous quality control procedures begin in the ocean with our careful choice of fish species that are naturally low in toxins and high in omega–3 fats. Wild–caught from some of the cleanest waters in the world, all of our products are made exclusively from four types of fish, all sustainably sourced, and none of which is endangered.


Values-Driven & Research-Based Innovation

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Habitat Protection

To prevent overfishing, 100% of our fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.




Bycatch Prevention

We use responsible fishing gear—including purse seine nets, sorting grids, and large meshes—to protect against bycatch of unintended species.We use line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.



Environmental Stewardship and Sustainable Fishing Practices

Since our founding, Nordic Naturals has actively embraced responsibility for the impact that our activities have on the environment.





Fresh Is Best

With minimal time spent from catch to processing, you know the oil will be fresh, straight from fresh caught fish.





Transparency in Warehouse Facilities

Being tranparent with all warehouse and manufacturing processes, means you can be assured that there is nothing to hide!





Without Chemicals or Excessive Heat

Nordic Naturals’ manufacturing processes enable us to deliver industry–leading freshness and purity levels. We use several steps in processing our oils, from water and clay filters to  molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omegas 3, 5, 6, 7, 9, 11, etc.).

Ensuring Optimal Absorption

We also utilize a proprietary nitrogen (oxygen–free) environment to achieve our leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of the oils. Moreover, we use only natural enzymes to form triglycerides for all our high–concentrate products, and all our oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.


Marine Pollution Prevention

Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Our coastal processing facilities are industry leaders in minimizing pollution and conserving resources.




Protection from harmful environmental toxins

Every batch of oil used in Nordic Naturals’ products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.


Standards Comparison Chart

Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards.

Many leading organizations and experts have set purity standards for natural products. Nordic Naturals meets everyone.




Unsurpassed freshness equals great-tasting fish oil 

The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fishy smell, taste, or aftertaste. Our encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light taste of Nordic Naturals fish oils.

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